How does your enterprise or small business measure success in the social world? What tools and techniques are being used to measure real business impact? What qualitative and quantitative metrics provide the best insight, and what processes do you need to put in place to respond to what you learn?

What can small- and mid-sized companies learn from large corporations, and vice versa? The great folks at IDG are hosting another Social Media Club Boston event -- a perfect opportunity for Metro West social media practitioners, communicators and business leaders to connect.

The hashtag for the event is #SMCBoston. Networking starts at 6pm (food and drink will be served), the program starts at 7pm, and around 9pm, many of us will head off to Firefly's Framingham for a post-event tweetup: http://twtvite.com/fireflysonthesly.

Our moderator will be the Measurement Guru herself, Katie Paine:

Katie Delahaye Paine, CEO & Founder, KDPaine & Partners
Katie is the author of "Measuring Public Relationships: The data-driven communicator's guide to measuring success." She also writes the first blog  (Katie Paine's Measurement Blog) and publishes the first newsletter (The Measurement Standard) dedicated entirely to measurement and accountability. In the last two decades, she and her firm have listened to millions of conversations, analyzed thousands of articles, and asked hundreds of questions in order to help her clients better understand their relationships with their constituencies.

An accomplished speaker, Paine frequently lectures to conferences and universities including The Conference Board, The American Strategic Management Institute, the Public Relations Society of America, the International Association of Business Communicators, the Institute for International Research, the International Public Relations Research Conference, Ragan Communications Conferences, the PR Executive Forum, IPRA, the University of New Hampshire, and Southern New Hampshire University.

Panelists will include:

Christopher S. Penn, Vice President of Strategy & Innovation, Blue Sky Factory
Christopher has been called upon for expert information by researchers for the Congressional Advisory Committee on Student Financial Aid, the Federal Bureau of Investigation, the US Department of Health and Human Services, as well as having been sought after for conferences and private intensive seminars.

He has spoken before diverse audiences ranging from executives of major venture capital firms, to multiple state and federal agencies, to aspiring college students looking to make their mark on the world.

Christopher was a co-founder of the groundbreaking PodCamp New Media Community unConference, and co-host of the Marketing Over Coffee marketing podcast. He is an adjunct professor of Internet marketing at the University of San Francisco and the lead subject matter expert and professor of Advanced Social Media at the University of San Francisco. He serves as vice president of strategy and innovation at Blue Sky Factory, an email marketing company based in Baltimore.

Holly Allison, Vice President of Marketing, Vico Software
Ms Allison is the vice president of marketing for Vico Software, Inc., a Boulder-based software company focused on the commercial construction industry. As with other small B2B start-ups, Vico’s social media strategy has been critical during the recent economic downturn.  Ms Allison will share day-to-day tactics that you can employ tomorrow, share anecdotes, metrics, and illustrate how social media complements their seo strategy. Vico Software is currently tied for fourth on HubSpot’s All Star List, a ranking of their 2,500 customers’ marketing effectiveness.

Jamie Pappas, Manager, Social Media Strategy @ EMC Corporation
Jamie is an Enterprise 2.0 and social media strategist, evangelist, and community manager at EMC Corporation. She has a hand in developing and driving overall Enterprise 2.0 and social media strategy across the entire organization, identifying opportunities to integrate social media and community into the daily lives of employees, both internally as a team collaboration tool, and externally as a way to engage with customers, partners and prospects. In this role, Jamie successfully designed, launched, and managed an enterprise 2.0 employee community from inception to a combined contributor and lurker base of over 25,000 employees.

Responsible for actively engaging the community, Jamie developed the tools, tips and best practices available to community members to enrich their community experience. Jamie also enables employees to integrate their marketing plans and objectives with social media tools by offering expert guidance and strategy consultation, best practices, use cases, and rules of engagement for each tool. 

Jamie is a founding member of The 2.0 Adoption Council and Membership Director for The Social Media Club, Boston Chapter. She is also a proud member of The Community Roundtable, Forte Foundation, American Marketing Association, Boston Chapter,Project Management Institute. You can connect with her online at her blog, Social Media Musings at www.jamiepappas.com, or via Twitter @JamiePappas.

Brian Carlson, Editor-In-Chief, CIO.com
Since 2009, Brian has led the Social Media Task force for IDG Enterprise media, and has worked to gather and implement best practices and guidelines for editorial employees for ComputerWorld, CIO, CSO, InfoWorld, ITWorld and NetworkWorld. During his first year at CIO.com Brian and his editorial team increased traffic to the site by 50%+ solely through editorial efforts. His specialties include search engine optimization (SEO) and social media optimization.  

Brian has been an online-centric editorial manager for more than 12 years, and has developed and launched more than 30 media websites during his career. His past experience includes editorial positions with Advanced Imaging Magazine, Digital Imaging Magazine, and as Senior Director of Content Development for the EETimes publishing group of CMP Media.

Mike Proulx, Vice President of Interactive Marketing, Hill Holliday
Mike leads Hill Holliday’s Digital Strategy team and works across the agency’s client portfolio (with brands including TJ Maxx, Marshalls, Chili’s, US Trust, CVS/pharmacy, and Dunkin’ Donuts) to help conceive marketing programs that cross digital channels, integrate with offline media, and push interactive innovation. Given this, Mike’s team is comprised of individuals who specialize in social and emerging media with a constant eye towards 360 degree marketing integration.
 
Before Hill Holliday, Mike was Vice-President of Social Media at Digital Influence Group leading client teams for IBM, Alcatel-Lucent, and Cook Medical. In 2000, Mike started-up and operated the Boston office of NYC-based Thoughtbubble Productions where he produced rich media websites to promote movies and TV shows. His clients included Warner Brothers, Columbia Tri-Star, and American Movie Classics (AMC).